The analytical mind of a strategist, the discernment of a tastemaker. I've spent 15+ years driving brand, product, and merchandising strategy across buying, eCommerce, and multi-channel retail. I'm known for identifying opportunity, shaping high-performing assortments, and translating consumer insight into strategic, revenue-driving product decisions.

Partnering with early-stage, emerging, and established luxury brands on seasonal planning, brand development, and go-to-market strategy. My strength is connecting creativity with commercial success to deliver measurable results and long-term brand value.

Based in Austin, Texas, I also write From the Fashion Desk, a Substack exploring the strategy, style, and business decisions shaping fashion today.