Hannah VandenBout is a fashion industry leader with 15+ years of experience driving brand, product, and merchandising strategy across buying, ecommerce, and multi-channel retail. She is known for identifying opportunity, shaping high-performing assortments, and translating consumer insight into strategic, revenue-driving product decisions.
Partnering with early-stage, emerging, and established luxury brands on seasonal planning, brand development, and go-to-market strategy. Hannah’s strength lies in connecting creativity with commercial success to deliver measurable results and long-term brand value.
Based in Austin, Texas, Hannah also writes From the Fashion Desk, a Substack publication exploring the strategy, style, and business decisions shaping fashion today.
“From the Fashion Desk is a behind-the-scenes look at buying, brand growth, and the business of fashion. It offers an insider’s edit on strategy, style, and the finds worth knowing, shaped by years of experience building brands, curating assortments, and navigating the industry from the inside out. More than trend reporting, it is a space to explore the decisions that drive the industry forward, the shifts that signal change, and the strategies that determine what has staying power.”
