HANNAH VANDENBOUT

is an Austin, Texas-based fashion and brand strategist with more than 15 years of experience in buying, merchandising, and brand development across eCommerce and multi-channel retail. Working in a fractional capacity as Chief Fashion Officer and Buying Director, she partners with early-stage, emerging, and established luxury brands on seasonal planning, brand development, and go-to-market strategy. She operates as a true strategic partner, embedded in the work and focused on building the kind of internal clarity that makes every buying and brand decision easier.

Hannah’s strength is translating consumer insight into revenue-driving product decisions. She identifies opportunity, shapes high-performing assortments, and grounds aesthetic instincts in the numbers and systems that make them sustainable. Hannah has worked across the full arc of brand development, from the early positioning decisions that define what a brand stands for to the seasonal planning and assortment work that determines whether it grows. She understands what it takes to build something with staying power, and she brings that perspective to every engagement.

Hannah also runs From the Fashion Desk, an editorial platform and Substack covering the business of fashion, brand growth, and strategy through a buyer's lens. An insider's edit of what matters now, what endures, and where style and strategy intersect in a fast-moving industry.